Winning Profile emerged when Russell’s research validated that the energy for growth and change was internal in humans.  The emergence of Russell’s work created a new way of viewing humans through Interactive Psychology (IPP).  Within this psychology, it is believed that the energy within each person comes from 10 internal receptors that chemically connect to the three areas of human behavior:  cognition/logic/brain, emotions/feelings/understand. Over the past 30 years, the use of psychometrics has grown in popularity as a way to profile employees and their behaviors.  As the demand for these instruments grew, companies developed newer instruments to use language as a way to measure what is happening inside our Receiver.

Twenty years ago, Russell began researching every instrument he could find to validate and measure what he believed about human behavior and activation.   While some were useful and others were simply what Russell perceived as “packaged commercialism,” Russell refined his search, identifying instruments that could tap into the human receptors and at least one area of human behavior.  He discovered three very detailed instruments that were very good but were too linear (only one aspect of humans was measured), and when placed against other instruments, there were contradictions in results. He discovered three instruments that each measured one facet of human behavior very precisely, but were limited beyond their own specialty.  When each test was placed against the other two, however, there were contradictions in the results.

In 2005, Russell met Clive Woodward and together they began triangulating three instruments that measured learning styles, talent and behavior to create one 3-dimensional profiling instrument and process called Winning Profile.

Winning Profile affirms Russell’s previous research and gives a complete psychological outline of any human being who has the ability to be productive and perform.  This is what Winning Profile measures and predicts for people in both sport and business.